We are pleased to announce that it is now possible to filter data on the traffic source page by date. You can select an arbitrary date range and analyze the behavior of users from different install sources over this time period. The old pages that show behavior over the lifetime of the application are still available since they have a few metrics which are not yet supported on the date-filterable pages.

The data shown on the date-filterable pages reflects the behavior of users with a particular install source over the selected time range. This does not mean that the user carrying out an action reflected in the data installed the application during that time period, just that the action was carried out during the time period. This is perhaps best illustrated with a few examples. For these examples, assume that the selected time range is 6/10 to 6/16.

• If a user installed the application on 6/8 and had 5 page views that day and 3 more page views on 6/12, only the 3 page views on 6/12 would contribute to the displayed data.
• If a user installed the application on 6/8, sent out an invite two three friends, who accepted the invite and installed the application on 6/8, 6/10 and 6/12, respectively, this user would contribute 2 viral installs to the displayed data. Note that the install time of the original user is irrelevant. Only the install time of the user who he or she invited matter in determining the data that is displayed.

Please note that the data used to populate these pages exists from 6/9 onwards. Setting the start date further back will not yield any additional data.